Welcome to the BetterBricks™ Brand Toolkit
This BetterBricks toolkit provides easy-to-use and easily accessible guidelines, templates and resources for all programs and partners that use the BetterBricks platform to communicate with their target audiences. Following this guidance ensures a consistent voice, tone, look, and feel for the BetterBricks brand across all internal and external touchpoints.
The BetterBricks brand handbook identifies permitted uses of BetterBrick trademark and brand, and provides guidance on issues such as logo and template use and displays for permitted use by alliance affiliates, partners, and other related entities that work with BetterBricks, not otherwise permitted without NEEA’s prior written permission. All BetterBricks logo and other intellectual property use is also subject to NEEA’s NEEA’s Intellectual Property Policy.
The BetterBricks brand handbook and all referenced resources are intended as living documents that will evolve over time. Please refer to NEEA’s latest terms and conditions that apply of the BetterBricks brand handbook, this website, and all referenced resources prior to accessing, downloading, and/or using any materials on this website.
If you have any access issues or questions about these guidelines, or are looking for a design template not available on this page, please reach out to your marketing or program manager for assistance or contact the BetterBricks marketing team.
Brand Tools and Templates
BetterBricks Brand Handbook
The brand handbook details the brand standards to be used when creating BetterBricks materials to ensure that the brand remains consistent across all customer touchpoints. Please review and familiarize yourself with these guidelines prior to using the templates below or developing any new materials for BetterBricks.
DOWNLOAD BRAND HANDBOOK
BetterBricks Logo Files
The logo file package includes digital and high-resolution, print-ready files. The primary, two-color logo should be used whenever possible. When the logo must be on a black background, use the secondary all-white logo. In instances where using the primary or secondary logo will cause readability issues, a one-color logo is acceptable. Please contact the BetterBricks marketing team if you have any questions about which logo to use or how the BetterBricks logo should appear.
DOWNLOAD LOGO FILES
Presentation Template
The PowerPoint template should be used when delivering presentations to commercial building partners on behalf of BetterBricks, unless otherwise stipulated by the event. Slides must be submitted to the BetterBricks marketing team for a brief brand review prior to any speaking engagements.
DOWNLOAD PRESENTATION TEMPLATE
Product Overview and Case Study Template
This template is reserved for product overviews and case studies. For more template guidelines and usage best practices, see page 23 of the brand handbook.
DOWNLOAD PRODUCT OVERVIEW & CASE STUDY TEMPLATE
Fact Sheet Template
The BetterBricks fact sheet templates should be used when providing information on a sub-topic of a product or solution. For more template guidelines and usage best practices, see page 26 of the brand handbook.
DOWNLOAD FACT SHEET TEMPLATE (VERSION 1)
DOWNLOAD FACT SHEET TEMPLATE (VERSION 2)
Article Template
The article template is exclusively reserved for long-form writing and editorial-style content, including BetterBricks Industry Voices, frequently asked questions documents, and short reports or papers. For more template guidelines and usage best practices, see page 28 of the brand handbook.
DOWNLOAD ARTICLE TEMPLATE
Digital Graphics Template
These digital/social post templates include options for a variety of use cases, including announcing events or new resources.
DOWNLOAD SOCIAL POST GRAPHICS TEMPLATES
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Terms and Conditions
By accessing, downloading, and/or using any of BetterBricks's documents, logos, and files, you expressly agree to comply with all terms and conditions set forth by the Northwest Energy Efficiency Alliance (NEEA), without reservation or objection.
The BetterBricks logo is only permitted for use by affiliates, partners, and other related entities that work with BetterBricks. Logos may not otherwise be used without BetterBricks's prior written permission. All logo and other intellectual property use is also subject to NEEA’s Intellectual Property Policy.
If you have any access issues or questions about these Guidelines, this website, any referenced resources, or any related terms and conditions, please contact the BetterBricks marketing team.